VIVOBAREFOOT ARE IN THE BUSINESS OF REGENERATION – FEET, PEOPLE AND PLANET. | Adventureco

VIVOBAREFOOT ARE IN THE BUSINESS OF REGENERATION – FEET, PEOPLE AND PL

A regenerative business shakes up the status quo to build new systems, new thinking and create a new energy for a new way of life.

Vivobarefoot is already on that journey. From their barefoot shoes, scientifically proven to improve our health, to our B corp(™) certification that requires them to value economic, environment and social capital equality. 

We are not satisfied yet. There is much more about their regeneration journey.


VIVOBAREFOOT STANDARDS

V PEOPLE

The Vivobarefoot Barefoot Code contains the company policies and the Barefoot Manual is their employee handbook. Owned by their employees, it creates a space for all employees to access information about Vivobarefoot and their ways of working.

ENVIRONMENTAL

Vivobarefoot believes the only real model of environmental sustainability the natural world itself: nature is the path to human wellbeing and we must set goals to regenerate and restore it.

The Environmental Code outlines the guiding principles for business: their rules to respect and their goals to regenerate the planet.

DIVERSITY, EQUALITY AND INCLUSION 

Vivobarefoot believes that in order to address issues of discrimination because of age, race, gender, ability, sex, pregnancy, religion or beliefs we need to make a conscious effort to identify and invest in improving systemic behaviours.

Their Diversity, Equality and Inclusion Policy covers Vivobarefoot’s position on providing equal opportunities in employment and business practice. They also strive to implement this policy to with our wider stakeholder community.

ETHICAL MARKETING

As a purpose driven brand, ethics and sustainability sit at the heart of the Vivobarefoot and everything the do - including their marketing.

With this Policy, Vivobarefoot aim to go beyond mere compliance; they believe they can actually help business be a force for good.

The Ethical Marketing Policy details their ‘natural’ marketing approach; treating customers with respect and focusing on long term growth and relationships.

ANTI-BRIBERY AND CORRUPTION 

Vivobarefoot is committed to maintaining the highest standards of ethics and compliance with all relevant laws wherever they do business. 

Compliance with anti-bribery and anti-corruption laws are essential to this commitment - they do not tolerate any form of bribery or corruption. 

All directors, employees, workers and contractors are required to apply with their Policy and with the spirit and letter of anti-bribery and corruption laws.

IMPACT INVESTMENT

Since Vivobarefoot was launched in 2012, they have sponsored a number of social and environmental initiatives around the world.

The Livebarefoot Foundation is an in-house incubation hub for coordinating these initiatives and future initiatives focused on regenerating people and the planet.

The funding policy covers how they manage these projects and all contributions to them responsibly.

CODE OF CONDUCT

Vivobarefoot is committed to promoting and protecting human rights, personal health and safety and the environment is essential to doing business.

They seek to hold long-term partnerships with suppliers and manufacturing partners that share these same values.

Our Code of Conduct sets out the minimum requirements for their value chain, and their values chains, for good working conditions and workplace rights.

BEST PRACTICE TOOL 

It is a requirement of contractual relationships with all Vivobarefoot partners to comply with our Supplier and Manufacturing Partner Code of Conduct.

The Best Practice Tool is the simple framework which they use to share information with their value chain on compliance to the Code and continuous improvement.

Aligned to industry standards, it is integrated within CleanChain, the digital management tool for working transparently with their global value chain.


B CORP(™) CERTIFICATION

Simply put, B Corp(™) is a community of businesses that believe in balancing purpose and profit - a belief in making a positive impact and being a benefit to society.

In 2020, Vivobarefoot became a certified B Corp with a score of 98.8, roughly 5% above the average score for B Corp(™) businesses, but a below Patagonia (we like them), who have a with a leading score of 116.

‘Average’ isn’t going to move the dial. Making more sustainable shoes out of more sustainable materials to minimise negative impact isn’t going to cut it either. That’s why their starting point isn’t shoe-making at all.

It is bare-foot-wear; scientifically proven to regenerate and restore our health.

While Vivobarefoot have a serious amount of work to do to make their business regenerative for people and planet we know our starting point - our shoes - already are.

OUR VALUE CHAIN

Vivobarefoot works with suppliers and manufacturers around the world to make, distribute and sell their products and experiences.

The global network of suppliers are considered part of the Vivobarefoot family. It is their value chain, not their supply chain, and they are business partners, not just suppliers. 

Vivobarefoot believe radical transparency is fundamental to the way they do business and their journey to being the most regenerative business on the planet. 

Ther interactive value chain map is a visual representation of exactly who they are working with, where they are and how they are performing against Vivobarefoot standards.

map

LIVEBAREFOOT FOUNDATION

More than ever, the world needs transparent and accountable social businesses that balance commercial needs with investing to make the world a better place. 

The Livebarefoot Foundation is an in-house incubation hub for social and environmental initiatives that to pioneer regeneration solutions for environmental and social problems.

Our long-term goal is to be the world’s leading impact investment hub for regeneration.

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