{"title":"Xero Shoes Prio Coast","description":"\u003cp\u003eThe Xero Shoes Prio Coast brings the best-selling Prio's barefoot formula to a fresh coastal colourway. Lightweight, flexible, and built on a zero drop platform with a wide toe box, the Prio Coast is the perfect all-around barefoot shoe for running, training, hiking, or everyday wear — wherever the day takes you.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eZero drop sole for natural posture and movement\u003c\/li\u003e\n\u003cli\u003eWide toe box for natural toe splay and comfort\u003c\/li\u003e\n\u003cli\u003eLightweight construction — minimal bulk, maximum freedom\u003c\/li\u003e\n\u003cli\u003e10mm sole (including 3mm removable insole) for comfort and ground feel\u003c\/li\u003e\n\u003cli\u003eVersatile for running, training, hiking, and everyday use\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"prio-coast-women","title":"Xero Shoes Prio Coast – Women's Barefoot Sneaker","description":"\u003ch2\u003ePrio Coast – Women's | Hands-Free Convenience. Barefoot Freedom. 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Every Xero shoe is built with a wide toe box, zero drop, and flexible sole to let your feet do what they do best. 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