WHAT MAKES MERINO AN INCREDIBLE NATURAL PERFORMANCE FIBER AND BEAUTIFUL FABRIC TO WEAR?

21 years ago Icebreaker had a different idea, an idea big enough to challenge an outdoor clothing industry dominated by companies using plastic and synthetics, with a new, different, and sustainable way of thinking, doing and making. Inspired by nature, their idea was to harness the incredible capabilities of natural fibers to make simple, beautiful, high quality clothing that would inspire and enable people in their adventures outdoors, and in everyday life. They set out to do it with the determination to run their company and make clothes, with care, responsibility and integrity in every part of the process from sheep to finished shirt. It is a different way of thinking and behaving that still drives Icebreaker's business today, and runs through every stitch and fiber of every product they make. Icebreaker. Made different.